For over 29 years, Churrascos has delighted, innovated and satisfied the appetite of Houstonians. This is the place where the “Churrasco” became a household name. Where the plantain chip became the new tortilla chip. A Tres Leche is shared at lunch and dinner – Ceviche, Chimichurri, Empanadas and much more. Creating a truly unique and exciting dining experience.
Churrascos expanded from 2 to 6 locations in just a mere 4 years. And as the official caterer of the Houston Texans – the Churrascos Club was born, serving Churrascos favorites to thousands of fans before every Texans home game.
With all the success came new challenges: diners have choices, lots of choices.
KH positioned Churrascos in a way that would change how people decided what to eat when dinning out – Position Latin food as a “dining category” at an affordable price point. A campaign was created – celebrating the namesake, it’s history, excitement and all things Latin. Finding new ways to reach consumers, bringing the chef driven experience of Churrascos right into their kitchen – Combining the use of outdoor, tv, video, recipe videos, how-to videos, redesigned menus and social and web platforms; a new dining category – Latin – was created.