True Cajun’s have their own way of doing things…even in the pronunciation of their last names. Richard’s Cajun Foods a house-hold name in Louisiana, needed a little help in new markets on how to say “Richard’s” the Cajun way… pronounced “REE-SHARDS”. KH found a common thread in Richard’s consumer driven products – the authenticity of Richard’s as a True Cajun purveyor in everything they do.